You’ll learn proven AI techniques and strategies that you can immediately implement in the following areas:
Reduce team burnout & turnover
Drive patient demand through smarter marketing
Improve training & team communication
Impress & retain patients with personalized care
Reduce errors & streamline day-to-day operations
Improve training & team communication
Each element is outcome-driven, real-world tested, and actionable for any eye care practice owner.
Why This Course Matters — Now More Than Event
AI is already reshaping how patients find care, choose providers, and engage with practices. The question is no longer “should I adopt AI?” but rather, “how fast can I integrate it to stay ahead?”
This course gives you the practical tools to compete and grow, regardless of your current size, location, or resources.
Meet Your Speakers
Training and Strategy from the Industry’s Top AI Experts
This exclusive in-person event brings together two of the industry’s most influential voices to show you how to actively implement AI in your practice:
Managing Partner at National Strategic
Eugene Shatsman is the Managing Partner at National Strategic, a practice growth firm that has helped over 3,000 private practices across the country scale smarter and operate more efficiently.
Known for translating data and digital strategy into real-world results, Eugene has seen firsthand how AI is becoming the most powerful transformation tool in modern eye care.
Editor of AI in Eyecare, educator, technologist
Dr. Scot Morris is the Editor of the AI Journal in Eyecare and a nationally recognized leader in clinical innovation. With over two decades of experience helping practices integrate new technologies, Dr. Morris now works hands-on with the tools shaping the future of optometry.
He brings deep insight into what’s real, what works, and what’s worth a practice’s time.
COPE - APPROVED
This in-person, pending COPE-approved event is designed to turn AI into your competitive advantage, and your opportunity to stop theorizing, and start implementing.
Reserve Your Spot on the AI Tour Today!
Tour Dates & Cities
We’re bringing this high-impact training to top cities across the United States:
What You'll Take Back to Your Practice
This isn’t a lecture. It’s a step-by-step plan to
use AI as a driver for growth in your practice.
You'll leave with:
Patient Acquisition Tools
→ Learn how AI enhances your practice’s visibility and conversions through the patient journey
Workflow Automation
→ Reduce time spent on charting, streamline team tasks, and improve consistency.
Retention & Recalls:
→ Leverage AI for smarter, better-timed communication that brings patients back.
Reserve your seat now – space is limited in every city.
6:00 – 6:30 PM: Registration and Check-In
Attendees can check in, grab materials, and get settled before the program begins.
6:30 – 7:20 PM: Course 1
AI and Eyecare Playbook for revenue, retention and workflow optimization
7:20 – 7:30 PM: Break
A short intermission
7:30 – 8:20 PM: Course 2
Using AI for Any Economic Circumstance: Case studies, data insights, and proven frameworks for exponential growth
8:30 – 9:00 PM: Networking and Wrap-Up
Giveaway of over $2,000 worth of AI tools and resources. Opportunity to connect with peers, ask questions, and explore next steps.
6:30 – 6:45 PM: Arrive & Check-in
Attendees can check in, grab materials, and get settled before the program begins.
6:45– 7:35 PM: Course 1
AI and Eyecare Playbook for revenue, retention and workflow optimization
7:35 – 7:45 PM: Break
A short intermission
7:45 – 8:35 PM: Course 2
Using AI for Any Economic Circumstance: Case studies, data insights, and proven frameworks for exponential growth
8:35 – 9:00 PM: Networking / Giveaway
Giveaway of over $2,000 worth of AI tools and resources. Opportunity to connect with peers, ask questions, and explore next steps.
Who Should Attend
This is 100% for you if...
You want to leverage AI and modernize your practice with tools that are actually working today — not just theoryYou’re ready to scale without exhausting your staff or compromising on patient experience You’re tired of marketing guesswork and want a smarter, data-driven approach to growth You’re looking for ways to increase revenue per patient and streamline your operationsYou want to stay ahead of economic shifts and build a more resilient, profitable practiceYou make decisions and are ready to take action — not just collect information
This might not be of value if...
You’re not actively involved in making decisions that shape your practice’s growth strategy You’re simply exploring AI as a general topic and aren’t yet looking to implement new tools You’re content with where your practice is and not currently seeking to change or improve systems You prefer a more theoretical or academic CE experience over practical, real-world application You’re expecting a product pitch — this event is focused entirely on strategy, not sales You’re looking for CE that’s clinical-only — this session focuses on the business and operational side of optometry This is your opportunity to turn insight into income — and frustration into flow. Join us and leave with a plan to grow, simplify, and future-proof your practice.
Secure your spot on the AI & Eyecare Tour today
